Archive for April, 2008

Prosper202 Pre-Pop Data Workaround

April 28th, 2008

Since this post has actually made it up on tracking202.com as an example, plenty of people I’m sure have questions. If you need help throw me a message on AIM @ YRM (yes 3 chars)

Figures the first campaign I try to setup has prepop data I can’t pass to my offer anymore and strangely (then again everything seems strange when it comes to marketing) without doing the prepop data my campaign bombs. After being frustrated for a little bit it came to me, it’s pretty easy to build a pre-pop workaround in PHP. Here’s how I did it, it’s a little ugly so bare with me. In my example I needed to prepop a zipcode. I would try to write steps out for non-php coders to set this up but frankly I don’t even know where to begin.

I have 2 files that look like so in the same directory as my landing page:

File: begin.php

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<?php
 
setcookie("zipcode", $_GET['zip']);
 
if (isset($_COOKIE['tracking202outbound'])) {
$tracking202outbound = $_COOKIE['tracking202outbound'];
} else {
$tracking202outbound = 'http://yoururl.com/tracking202/redirect/lp.php?lpip=123';
}
 
header('location: '.$tracking202outbound);
 
?>

File: finish.php

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<?php
 
if(isset($_COOKIE['zipcode'])){
$zip = $_COOKIE['zipcode'];
}
 
$subid = $_GET['subid'];
 
header("Location: http://myaffilliatelink/click/?s=1&c=1&subid=$subid&zip=$zip");
?>

Now 4 steps…
1) within prosper202, if you go to your campaign link, make the campaign link: “http://www.yoururl.com/finish.php?subid=”.

2) generate the landing page code like you normally would and take the landing page link code and use that to replace “http://yoururl.com/tracking202/redirect/lp.php?lpip=123″ in begin.php.

3) on your landing page, make the submission go to “http://www.yoururl.com/begin.php”.

4) replace “http://myaffilliatelink/click/?s=1&c=1&subid=$subid&zip=$zip” with your affiliate network link url and replace the appropriate variables accordingly so it works for you.

You’re done!

GetLandingPages.com = Run the other direction

April 28th, 2008

I purchased 2 templates from them back in December with priority service (which I thought meant 2 or 3 days return time). After having to reverse my PayPal payments when I received nothing in over a month nor any response from their support I suddenly received 2 templates in my inbox both of which were TERRIBLE. I’ve seen better work from my $35 landing page guys. I decided to continue pursuing the reverse payment of the priority service because the templates clearly weren’t delivered “priority”. Of course the GetLandingPage guys refused to refund me the money, and being a former PayPal merchant I knew I didn’t have a hope or a prayer of getting my money back through PayPal’s claim system (which I tried anyway and was denied because the item was intangible). So with all that said, STAY AWAY FROM GETLANDINGPAGES.COM.

Meetup202

April 26th, 2008

Today there was a small get together (around 20 people) of PPC marketers in San Francisco put together by Wes Mahler the Tracking202/Prosper202 guy. I have to say it was pretty exciting to meet like-minded people in the bay area. If you live near San Francisco and are even just a newb getting into PPC or are an expert you’ll meet a range of people at this meetup. I highly recommend you go to the next one. You can find details at www.meetup202.com. I learned quite a bit today from quite a few people, and I ended up giving out all my business cards. I even think I ended up accidently giving out business cards of other people that I had stashed behind my business cards because I noticed I’m missing a few cards I knew I got. I didn’t gather any contact information from people other than business cards so please if you’re reading this somehow e-mail me (it’s on my card) or aim me at: YRM (Yes, 3 characters)

Prosper202

April 24th, 2008

Spoke with Wes Mahler a little bit today on AIM. Seemed like a pretty cool guy. Anyway, he told me about Prosper202 which looks like it’s going to be a self-hosted version of tracking202 which is friggin awesome. This means I can build scripts to automatically input conversion data and it eliminates any scares I may have of him stealing my campaign data. I think Wes has really hit it dead on with his software. Not only does it appear to be fairly lightweight PHP and easy to use unlike a lot of other analytics software out there, it performs exactly how PPC analytics software should perform. It gives you keyword data, referral data, and landing page data. Basically everything you need. The next step is to see all this integrated with the various APIs that are out there and add tools to further the functionality.

SpyFu

April 18th, 2008

I’ve had SpyFu for about 4 months now ($38 a month if you don’t have a discount). The idea behind SpyFu is to give you keyword and competition data before you jump into a niche. I’ll generally use this tool when I first think of a niche to see roughly how expensive the niche is going to cost me per click as well as to see what some of the competition for that niche is bidding on. This tool is by no means a complete “keyword” research tool although you can steal large amounts of other people’s keywords they are using to advertise their site. I would highly suggest you use SpyFu with another keyword research tool like Wordze.

Wordze

April 18th, 2008

I purchased Wordze about a week ago ($45 a month if you can’t find a discount). This is my favorite keyword tool by far. I’ve used Keyword Country and KeyCompete quite a bit but I prefer Wordze over both. Just the simplicity and quickness in which you can build out large accurate keyword lists is awesome and the fact you can export the keyword list just as quickly makes me gives this service two thumbs up!

Ad-Tech 2008 San Francisco Review

April 18th, 2008

I just had an exhibitor pass.This is the biggest conference I’ve been to thus far for online advertising vendors.  It’s a great place to go if you’re looking to start a business or grow your business as the amount of contacts I met there were insane. Every aspect of online advertising was covered from offshoring, public relations, internet law, affiliate networks, magazines, etc.

Use of the word FREE

April 18th, 2008

I think most of us fall into the same boat where we don’t really know all the laws in every detail around advertising online. Most of us are just ignorant and just go by what we see elsewhere to determine whether our pages fall within the guidelines of the FTC. Today was the first time I’ve actually had an issue with one of my landing pages and using the word “Free”. I did what most people do, the FREE and then * (FREE*) and then in light text at the bottom of the page put the disclaimer. Well the HRS Dept. in the State of California called the company I was advertising and of course I was pulled off the offer pending changes to my landing page. Here’s what I found out. The FTC says you cannot “qualify” use of the word Free with just an asterisk and disclaimer. The word “Free” has to be qualified with a term that is in the same color and touching the word “Free” and at least 50% of the size of the font used for the word “Free”.

Example of something ok:

Finding Niches through Blackhat SEO

April 4th, 2008

What I mean by blackhat seo is blogging and pinging. I personally use blog solution/content solution. What I first do is think of a random niche, get keywords for that niche and then create tons of content for it. After your pages start getting indexed, within a week or so you’ll start seeing random traffic for various keywords that you used. Based on the amount of traffic you get it’s often easy to pick up specific keyword phrases which are really easy to rank for but also drive a lot of traffic. You then take a white hat site with a related niche, get a copywriter to write an article on the keyword for the site (or do it yourself if you feel so inclined) and pump a few links to it (the grey/whitehat way). The end result is you end up with white hat sites that rank for smaller niches which drive traffic rather than a blackhat network you have to constantly manage.

MarketingSherpa’s Landing Page Handbook

April 2nd, 2008

I recently got my hands on this book and it’s been pretty enlightening. It’s definitely a must have if you do any sort of online marketing that involves a landing page of some sort and especially if you’re a web designer. The focus of this book is mostly on creating pages that convert your users. It has tons of field tests and statistics that show you what’s most likely to convert the best the first time. Whether it be how you’re sales form should look or whether or not you should have 3 vertical columns of text or 1 big block of it. This book helps you get it all right the first time and it’s especially great if you don’t have the time or money to setup analytics to do your own testing. The book is a whopping $497 but it’s a great first step into looking how to convert your users better.