I don’t really read a whole lot of books. A friend mentioned this book to me in passing so I read it. I wouldn’t say it’s a life changer, but it definitely makes you want to step away from being an affiliate marketer and more towards owning an actual product. If you haven’t already, I suggest you get a copy and give it a read. Definitely some good information there on setting up an automated business that doesn’t require a whole lot of management (hence the book title) through private labeling, shipping handlers, etc.. There is also some probably not so good advice in there as well such as cutting people off when they need help so they learn to do it themselves. I’ve read a few blogs where people’s bosses decided to do this and they literally ran their company into the ground. Some businesses need more maintenance than others, just because this dude is getting away with 4 hours doesn’t mean you can.

I recently got my hands on this book and it’s been pretty enlightening. It’s definitely a must have if you do any sort of online marketing that involves a landing page of some sort and especially if you’re a web designer. The focus of this book is mostly on creating pages that convert your users. It has tons of field tests and statistics that show you what’s most likely to convert the best the first time. Whether it be how you’re sales form should look or whether or not you should have 3 vertical columns of text or 1 big block of it. This book helps you get it all right the first time and it’s especially great if you don’t have the time or money to setup analytics to do your own testing. The book is a whopping $497 but it’s a great first step into looking how to convert your users better.